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This web site shkr.ch has the following in the web page, "Schweizerische Hunde- und Katzenrettung SHKR." We noticed that the webpage also stated " SHKR Sommereinsatz in Rumänien vom 01." It also said " Weilte eine Delegation der SHKR während einer Woche auf einem Einsatz im westrumänischen Otelu Rosu in unserem neuen Rebecca-Bieli-Tierheim sowie zur Durchführung weiterer Impf- und Kastrationsaktionen. Weiter haben unsere Helfenden den Bau der geplanten Quarantänestation in die Wege geleitet." The header had SHKR as the highest ranking optimized keyword. It is followed by SHRM, Hunderettung, and Katzenrettung which isn't as ranked as highly as SHKR. The next words shkr.ch used was Tierschutz. Adoption was included but will not be understood by search engines.